Updated: Nov 23, 2020
When it comes to marketing for small business & independent entrepreneurs, a well-designed website can be one of the most effective and cost-efficient marketing tools to use.
Here are 5 mindful tips to help you build a better website:
1. Keep the design of your website simple, fresh and unique. As the first thing potential clients see when they visit your site, the homepage is typically the most important part because it is your first impression of your business (& you never get a second chance to make a first impression!) Make sure your homepage answers the critical questions new visitors will be asking, such as who you are, what your business is or provides and what can they do on your website. Consider the impression you want to make and the message you want to communicate. The important thing is not to overload your homepage, for instance, ensure that it isn’t too text-heavy, which can be distracting and confusing for clients.
2. Mobile optimization is just as important, if not more, as designing your website for the desktop version!! Keep in mind that your visitors might be visiting from laptops, tablets and mobile phones. Avoid designing pages for a large monitor size or pages that use more complex features such as Flash animation or navigation. (btw, Flash isn’t supported on Apple devices) Remember to keep the design simple and clean so your site is optimal for any device, especially mobile.
3. Showcase your products and services. Make sure that your homepage clearly showcases the product or service you are selling so visitors know what you have to offer immediately. Most small businesses will benefit by including professional photos (stock photos or videos will work as well). It is so important that the product photos, images, content and descriptions are clean, crisp and high quality. You can have a great site design, but if your product photos look terrible, your potential customers will think twice about buying your products.
4. In today’s digital world, patience is almost nonexistent with most individuals. Consider site load times. People are often impatient when browsing websites, and slow load times can determine whether people are willing to buy your products or services or immediately ditch your site.
5. Organize your site to provide a great user experience. Keep in mind that when your prospective clients visit your site, they’re more often than not looking for specific information. People rarely read entire pages or articles, and most people will skim pages quickly and leave. A well-designed site that presents information in an eye-catching, yet orderly and organized way will be much more successful than one that appears chaotic, messy, out-of-date or that is not intuitively arranged.
- Hannah & Adriana 🍃
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