Blog vs. Newsletter: which should my small business focus on?


A template of an image with a cappuccino, the edge of a keyboard and green leaves in the background. In the foreground of the image is a search bar from a search engine with text in the search bar that states, "blog vs newsletter."

Have you been thinking about starting a blog for your small business? Or perhaps a newsletter?


Have you also been trying to decide between which one is more important for you and your small business to invest your time and energy into?


Here’s a hint... both!

And here’s why:


The short answer is because they are both beneficial to your small business!


However, they can benefit your business in different ways.


Blog:

Think about it this way, your blog is a great place for you to attract people to your work, and through this, you can then begin to build credibility and establish your authority within your industry.


You also want to start to think of your blog as a way to start to build equity and increase traffic to your website over time.


Because the more you post, and the more that you utilize your keywords and phrases, the more that your website will be enriched in the eyes of a search engine like Google. Furthermore, your blog is a great resource for your business because not only can you do things like provide value for your community, but you can then take that information within your blog and repurpose it to several different platforms (view the short video below for more information on how to effectively do this).

Use your blog to do things like:

  • Target your audience’s pain points

  • Add value

  • Help your community

  • Share tips + teach

  • Showcase your experience

  • Showcase your expertise

So then if people are genuinely attracted to your work or your blog, they will then more than likely want to subscribe to your newsletter.

Your Newsletter:

So this means that your newsletter is a wonderful way to not only pick up where your blog left off but also an amazing way for you to connect with your community.


Essentially, your newsletter can serve several purposes. For instance, you can use your newsletter to increase and maintain awareness or to provide information and value to your community, beyond trying to just sell them something.


Your newsletter is the perfect way to get personal with your people. Keep in mind that 'people don't buy products and services, they buy relations, stories, and magic.' This means that people buy from people they trust and your newsletter gives you the perfect opportunity to allow your community to get to know, like, and trust you.

Use your newsletter to do things like:

  • Build trust

  • Connect with your community