Updated: Jun 18, 2021
Looking for Instagram tips and tricks that will make social media marketing a breeze?
Here is a quick tip you can use in Canva to give any picture a branded background. Whether you need a new profile picture, a picture of you to add to an informational graphic, or just want to replace the background in a photo, this tip will save you a lot of time and energy.
Strike a pose!
First, strike a pose in front of a blank wall. A quick selfie can go a long way with a little prep! Here are some tips to taking a great selfie for marketing materials:
Wear clothing that matches your brand colors or is a complementary neutral shade.
Make sure there’s great lighting: invest in a ring light or utilize natural lighting.
If you wear makeup, try to make it fit your brand. Whether that means a simple and minimal look or a fun dramatic makeup look with a brand color is up to you, put some thought into it.
Once you’ve taken a selfie, it’s time to upload it to Canva.
Remove the Original Background
Start by clicking “Create a Design” and choosing the right template for your needs. When in doubt, click the Instagram Post template for a high-quality square image! Then, you’ll click “Uploads” from the Menu, then click the “Upload Media'' button. Next, choose your favorite selfie and upload it to use Canva. And finally, you'll want to remove the background with the background remover feature (this feature is only available on Canva Pro).
If you have Canva Pro, you can simply click the “Effects” button on your toolbar and select “Background Remover.” Just like that, the background will disappear! If you don’t have Canva Pro yet, we highly recommend it. It’s totally worth it, especially when it comes to your social media strategy and creating content for your business.
Change the Background to a Brand Color
Another great tool in Canva is the Brand Kit, so your brand colors are always right there when you want to use them in a graphic. However, if you don’t use the Brand Kit feature yet, then you’ll want to put in the hex code of the brand color you want to use for the background on the image.
When you know what color you want to use, just tap the now empty background, select color, and choose the color or enter the hex code you want to have as the new background color.
How Best to Utilize Your New Image:
There are so many ways to use these images, but here are a few of our favorites.
Make a new profile picture. Download the original design and then start a new one, choosing a different color for the background. Then click 'Elements', scroll to 'Frames', and choose the circular frame. Put the original design (with the new background color) in the circular frame in the new design and center/crop the image. Next, download the image as a PNG with a transparent background.
Add your photo to graphics. Now, you can add your own brand fonts to this image and move your picture to one side to create a fun graphic. Use this as a template to share tips, how-tos, and quotes with your audience.
Create Instagram Stories/templates with your branding + image. Instead of using the fonts and features available in Instagram stories, create a variety of Instagram story templates using these new images, your brand colors + fonts, and then upload it to Instagram like you would any other story.
There are so many ways to utilize this tip for different types of content on various social platforms, but these are just a few of our favorites. Incorporating the face behind the brand is a great way to add some of your personality to any graphic and it also helps your clients/customers get to know you a bit better!
For more Canva tips and tricks, visit our Instagram feed @ourmindfulmarketing and don't forget to give us a follow to stay up to date with all the newest features and trends:)
- Hannah & Adriana 🍃
This blog post was created in collaboration with @contentcucumber be sure to check out their page and give them a follow as well!