How to Effectively + Mindfully Manage Instagram

Updated: Jun 18

Do you often find yourself mindlessly scrolling through Instagram in the morning or evening? It's fine to admit it, no judgement here because we're all guilty of it. It is so easy to get lost in the world of Instagram, especially with the introduction of reels in August of last year. And yes, even though Instagram is a fun way to waste time we still want you to be mindful of how your time is being spent so here are some things that we want you to try:



Be intentional about your actions on Instagram: Before you click on the app in the morning, ask yourself, "what do I want to achieve on here today?" Intentions bring clarity and purpose (two traits that will allow your small biz to thrive and mental space to survive) Therefore, you need to determine what your goal is for being on Instagram: - is it to create your post for the day?

- is it to post on your story?

- is it to engage with others?

- is it to respond to your DM's?

- is it to research new hashtags to alternate your hashtag list?


Social media can be a lot. We get it, honestly it really can be defeating and mentally draining, especially if you don't know how to manage your time effectively or come up with a strategy. We want social media to remain a positive place for you and your business. From now on, before you click on that cute little pink square we all know and love, also known as Instagram, set your intentions and observe the increase in the amount of your productivity.


Don't overwork yourself.

First of all, you cannot pour from an empty cup. How are you going to provide exceptional work for your customers/clients if you aren't performing at your best? You need to schedule time for yourself because self-care is just as (if not, more!) productive as any other aspect of your business and your life. Find ways to create balance in your life and maintain a balanced lifestyle. Create a routine for your day and stick to that routine.


(Also consider) 5 tips to easily practice mindfulness:

  1. Meditate: take five minutes to sit quietly and just breathe. This will help you to feel more conscious and connected for the rest of your day.

  2. Slow down and focus: Utilize your calendar! You can only do one thing at a time - you're only human! Implement utilizing a calendar consistently and watch how dramatically your productivity increases.

  3. Keep screen time in check: Monitor your time in front of any type of screen + unfollow accounts that make you feel bad about yourself - they're not worth your energy!

  4. Go for a walk: Ditch your desk + leave your phone behind and go clear your mind in nature. Walks can be so beneficial because they're a great way to get your body moving + take a break from work.

  5. Journal + reflect on the day: Take five minutes at the end of your day to reflect on what happened. Recognize that your feelings and thoughts are just that and you do not need to react to them.


Determine a strategy.

For instance, what type of content are you going to post? Utilize your content categories/pillars (go back & read our last post to determine your content pillars) + think about content that converts. Determine your post frequency + the time of day you are going to post. Access your insights and see what time of day your following is most active (this will vary for each industry) so that your content will actually have a chance to be seen by them. (Also, consider posting more carousels!! Carousels have a higher chance of being seen by your audience because if a user sees the first slide of a carousel but doesn't interact with it, Instagram will filter the second slide of the carousel the next time the user is scrolling through their feed = higher chance of being seen + having user engage).


After you determine a strategy for your social media, it is important to consider how to effectively manage your social media. Keep in mind that the more that you grow and gain more followers, the more that you will find yourself on social media (engaging, responding to comments & answering DM's) so it's important to come up with a strategy that works for you and your lifestyle. Set a schedule and stick to it.

Come up with a schedule.