How to Effectively + Mindfully Manage Instagram

Updated: Jun 18, 2021

Do you often find yourself mindlessly scrolling through Instagram in the morning or evening? It's fine to admit it, no judgement here because we're all guilty of it. It is so easy to get lost in the world of Instagram, especially with the introduction of reels in August of last year. And yes, even though Instagram is a fun way to waste time we still want you to be mindful of how your time is being spent so here are some things that we want you to try:

Be intentional about your actions on Instagram: Before you click on the app in the morning, ask yourself, "what do I want to achieve on here today?" Intentions bring clarity and purpose (two traits that will allow your small biz to thrive and mental space to survive) Therefore, you need to determine what your goal is for being on Instagram: - is it to create your post for the day?

- is it to post on your story?

- is it to engage with others?

- is it to respond to your DM's?

- is it to research new hashtags to alternate your hashtag list?

Social media can be a lot. We get it, honestly it really can be defeating and mentally draining, especially if you don't know how to manage your time effectively or come up with a strategy. We want social media to remain a positive place for you and your business. From now on, before you click on that cute little pink square we all know and love, also known as Instagram, set your intentions and observe the increase in the amount of your productivity.

Don't overwork yourself.

First of all, you cannot pour from an empty cup. How are you going to provide exceptional work for your customers/clients if you aren't performing at your best? You need to schedule time for yourself because self-care is just as (if not, more!) productive as any other aspect of your business and your life. Find ways to create balance in your life and maintain a balanced lifestyle. Create a routine for your day and stick to that routine.

(Also consider) 5 tips to easily practice mindfulness:

  1. Meditate: take five minutes to sit quietly and just breathe. This will help you to feel more conscious and connected for the rest of your day.

  2. Slow down and focus: Utilize your calendar! You can only do one thing at a time - you're only human! Implement utilizing a calendar consistently and watch how dramatically your productivity increases.

  3. Keep screen time in check: Monitor your time in front of any type of screen + unfollow accounts that make you feel bad about yourself - they're not worth your energy!

  4. Go for a walk: Ditch your desk + leave your phone behind and go clear your mind in nature. Walks can be so beneficial because they're a great way to get your body moving + take a break from work.

  5. Journal + reflect on the day: Take five minutes at the end of your day to reflect on what happened. Recognize that your feelings and thoughts are just that and you do not need to react to them.

Determine a strategy.

For instance, what type of content are you going to post? Utilize your content categories/pillars (go back & read our last post to determine your content pillars) + think about content that converts. Determine your post frequency + the time of day you are going to post. Access your insights and see what time of day your following is most active (this will vary for each industry) so that your content will actually have a chance to be seen by them. (Also, consider posting more carousels!! Carousels have a higher chance of being seen by your audience because if a user sees the first slide of a carousel but doesn't interact with it, Instagram will filter the second slide of the carousel the next time the user is scrolling through their feed = higher chance of being seen + having user engage).

After you determine a strategy for your social media, it is important to consider how to effectively manage your social media. Keep in mind that the more that you grow and gain more followers, the more that you will find yourself on social media (engaging, responding to comments & answering DM's) so it's important to come up with a strategy that works for you and your lifestyle. Set a schedule and stick to it.

Come up with a schedule.

This is so important because honestly, time is money. And who has time to waste? Wasted time is wasted money, hard-work and effort!! And when you are building your business and your brand we don't want you wasting anything! That's why we suggest coming up with a schedule, something that works well with your lifestyle so that you can easily manage time for social media.

For instance, if you know you want to spend 1.5 hours at most on Instagram, then break that up into 4 different parts of your day: about 20 minutes in the morning, ~20 minutes at lunch, ~20 minutes when you've finished work and ~20 minutes before you get ready for bed at night. This way it gives you control while you're on the app and you won't feel the need to pick up your phone and mindlessly scroll through your feed. In addition, this will provide you with purpose: if you know you only have about 20 minutes to be on the app at that given moment then you need to figure out what you need to accomplish: do you need to engage, respond to DM's and comments or do you need to post to your story?

Another way to go about this in order to limit your time on the gram is to utilize the timer in the Settings (see image below + don't judge for our time spent on Instagram). By doing this, this will allow you to manage your time more effectively. For example, set your timer to 4 hours a day and Instagram will notify you when your time is almost up and again this will force you to be more intentional on why you're on the app and what you need to accomplish.

To access this feature:

1. Go to your Profile

2. Click the 3 lines on the top right corner

3. Click Settings

4. Click Your Activity

5. Click Time (next to Links)

6. Click Set Reminder + Choose Time Limit

Batch create!

When you batch create content this helps so that you're not constantly having to figure out what to post and come up with ideas to create content on the fly. Set aside time either once a week or once a month, whatever works best for you, and put this in your calendar so that you can hold yourself accountable. We like to pick a day to sit down and create content for the week, so for us, we pick Sunday and set aside 5+ hours to create content for social media (our feed, stories, reels, IGTV) as well as map out any additional content that we are planning, for example, Clubhouse chats, content for blogs, etc,.

Create captions in advance:

Seriously, even captions can be time consuming. And it somehow always seems to happen that the time you don't plan them in advance is the day that you have your hands full with other priorities. Take the time to write out well thought-out captions for each of the content that you create when you do batch create.

Draft your posts in IG:

After you've created your content and your captions -- access your Instagram profile and create your posts as if you were going to post them to your feed and instead of posting them just save them to your drafts. This will save you SO much time when you are finally ready to post to your feed.

One thing we highly recommend is to batch record your reels!

Trust us on this one. It will make your life and your week SO much easier!

So, how do you do this effectively?

  1. Get ready! Take a shower, brush your teeth, do your hair and put on a fresh face.

  2. Pick out a few different tops + accessories that you can alternate between.

  3. Pick your music (if you’re including music or you can do a voiceover)

  4. Plan out exactly what it is you’re going to do. For instance, transitions, hand placement, movements, etc.,

  5. Now get to recording!

  6. Remember to have fun! Don't be afraid to get silly and enjoy yourself. Reels are meant to be a fun way to provide engaging content.

If you're stuck and have absolutely no idea what to do for your first reel, make sure to check out Our Mindful Guide to Instagram Reels (download it here).


1. When you log out of Instagram (for any reason) and you log back in -- your draft DO NOT SAVE!! We learned this the hard way! We batch recorded 15 reels and had them saved to our drafts, Instagram notified us to change our password as to avoid being hacked (which is a great thing!) however, when we logged back in ALL of our drafts were completely gone :(

2. Save your most common hashtags in your notes for easy access! Hashtags are a good way to boost your content to a new audience as they will appear in hashtag search results. However, having to create a list of 30 hashtags each time you post can also be time consuming. Therefore, we think it's a great idea to save a list (or several) of your most commonly used hashtags in your notes so that you can easily copy & paste them when you' re ready to post!

3. Use Quick Replies and FAQ's for common DM's!! If you notice that you tend to receive the same questions from customers/clients then go into your Settings and set this feature up immediately! Although, common questions aren't difficult to respond to -- they take away from your time to respond to other DM's + comments on your feed (and again, time is money!)

To access this feature: 1. Go to your Profile

2. Click the 3 lines on the top right corner

3. Click Settings

4. Click Business or Creator Profile

5. Click Saved Replies or FAQ's

6. Now Get to Typing!

We know this sounds like a lot of work, and that's because it is!! This is a process and it certainly takes time but we promise, it is so worth it in the end. You will save yourself so much stress and anxiety when you have everything already planned out and ready to go/post instead of having to stress out about what you need to post each day. Also, this will give you so much more time to be productive in other aspects of your life and business! :)

However, if you're still unsure on how to effectively manage your social media or interested in learning more tips and tricks on how to go about social media efficiently -- feel free to schedule a call with us and we will be happy to help you strategize a plan!

- Hannah & Adriana 🍃


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