Updated: Jun 17
A good practice is to provide answers to a variety of questions to a relevant topic in your industry.
It is Google's job to provide the most useful, relevant, and timely search result as possible to a person's search query.
Therefore, a blog is extremely beneficial to your website (and SEO) and will help you to drastically increase traffic to your website.
Keeps your website dedicated to more broad phrases and questions, for example, “how to make pottery,” while also allowing you to target and rank for specific and long-tail keywords
Allows space for specificity
More specificity = less competition
Allows space for the use of a variety of synonyms and relevant phrases
Increases chances to rank for other related search queries
Most people turn to Google because they have identified a problem or have a question and are seeking a solution or an answer. With a blog, you are able to do just that. You can provide a person with exactly what they're looking for and/or answer their question.
Which then means that they are more likely to spend time engaging on your website (especially if your website and content is credible and seen as valuable to them). And the more time that a person spends on your website is a good indicator to Google (and other search engines) that your website is useful and relevant to a person's search query.
Also keep in mind that 70% of traffic comes from long-tail keywords as they are more aligned with a buyer's intent. And because of the specificity, there is a higher chance of conversion due to being in the later stages of the search cycle and buyer's funnel.
This is why it is so important for you to understand your target audience:
who they are
how they search
what words they use
So that when you create content, like writing a blog post, you can keep a searchers' intent in mind. Because ideally, you want your content to be what your customer/client is searching for so that you do show up in their search results.
If you begin to think like your ideal customer/client (meaning, think about who they are and how they search) and then optimize the content on your website with that in mind, like including relevant blog posts - you will begin to drastically enhance and improve traffic to your website, and consequently SEO.
For more information about the basics of SEO, including, keywords, title-tags, meta-descriptions, and other ways in which you can continue to optimize the content on your website, be sure to check out our free mini-webinar, SEO Made Simple, here.
Chief Creative Officer