Updated: Jun 26
Alright, so you obviously want to learn how to grow organically on Instagram, otherwise why would you have come all this way to read this blog?
We're going to be completely transparent with you and tell you right now -- this is not going to be easy, you probably aren’t going to like the answer that you are about to read and you may feel a bit overwhelmed after reading this. But, if you’re still interested and we still have your attention then let’s continue.
Growing organically takes A LOT of time and effort. No, like really, if you don’t have patience, well your options are to either learn how to have some or hire someone to consult with or manage your social media for you - that's your hint to contact us :)
To simplify the process we created an Ideal Instagram Workflow Chart, so write it down, screenshot it, print it or memorize it... whatever you need to do to remember these steps because they are vital to your success on the gram.
Step 1: Determine who you are and what you look like.
This will entail using your brand colors, logo, templates for social media posts, assets for testimonials, images – these can be stock images or vector art—and of course, your own photos and videos. It is vital that these have a consistent look and feel to your brand because your brand is derived from who you are, who you want to be and who people perceive you to be – most importantly, it differentiates you from your competitors!
Step 2: Identify your ideal audience.
It’s important to figure out what kind of people represent your audience. Make a list of specific characteristics that might make up the people in your target audience. For instance, gender, values, interests, or socio-economic status. Knowing these types of things will help to give you a better idea of who your target audience will be.
Having an in-depth knowledge of your ideal audience is an essential part of the success to your Instagram strategy.
Unless you know what your audience wants from you, what motivates, inspires or intrigues them then you’ll have a difficult time creating the type of content to engage them.
After you've identified who your ideal audience is, go find them and start engaging!!
Step 3: Create valuable