We constantly hear about how to go “viral” and how to gain a ton of new followers, but no one talks about what happens to you after you go viral.
First of all, these have to be asked: are you ready for it? Is your page ready for it? Is your business or brand ready for it?
Think about it, imagine if you go viral after one video. Let’s say, for example, the video is about the candles that you sell, but then people who go to your page after viewing your video, see that you haven’t been consistent, you haven't posted in months, you have no highlights established for their FAQ’s or testimonials/reviews to help build their trust, you don’t have any new products in your shop, if any at all, and there is no link in your bio to direct people to your website so that they can purchase your product.
Majority of these people will more than likely choose not to follow or purchase from you. And so, what exactly was the point of going viral?
And this is why you want to have your page already optimized before this happens. Meaning, give people a reason to want be on your page, stay on your page and follow you or purchase your products or services.
And no one talks about that. All anyone talks about it is “oh, this is how you get 100k followers in a week.”
Now that might be an exaggeration, and anyone who promises 100k followers in one week is probably promising you purchased followers such as bots. And although, yes, it is amazing to have new people follow you because you are creating brand awareness and expanding your reach. However, you can't expect a huge increase in sales if people are flooding to your feed and you have nothing to provide.
The point is -- instead of stressing out and worrying so much about how to “go viral,” start to focus on ways in which you can be prepared to “go viral.”
So, this means that you want to focus on how to have your page fully optimized and ready for thousands or millions of people to potentially flood to your page in a short amount of time.
Therefore, you want to think of your page as your “shop” or your “boutique,” and a stranger who has never been to your page before and has no idea who you are is going to your page for the first time. They’re going to do a little browsing or stalking (be honest we all do it). Basically, they’re “window shopping,” or they’re looking around and deciding if they like what they see.
Essentially you want that stranger to immediately know who you are, what you do and how you are going to solve their problem so that they immediately either purchase from you, inquire for more information or hit that follow button. Because that’s the goal, right?
Your page is your shop, and whether it’s a product, a service or a personal brand, whatever it is that you’re providing, people are going to your page to browse around and see if they like it.
The goal is to change your mindset. Stop focusing on vanity metrics and stop stressing out about “going viral.” Instead, start to focus on ways in which to have your page fully optimized, and on ways to ensure that you, your business and your page are ready to potentially go viral.
If you want to learn more about ways in which to have your page fully optimized, contact us for an Instagram Audit or Inst