Updated: Apr 10
We constantly hear about "how to go viral” and "how to quickly gain _______ (insert number) new followers," but people rarely talk about what happens before or after you go viral.
First of all, these have to be asked: are you ready for it? Is your page ready for it? Is your website optimized? Are your automations set-up? Are your business and team prepared?
Think about it, imagine you you do go viral after posting a video. Let’s say for example, the video is about the candles that you sell, then people go to your page to purchase a candle and the link in your bio isn't functioning, your inventory is incorrect and overstated, or you don't have any systems, funnels, and automations set into place.
Majority of these people will more than likely choose not to follow or purchase from you and probably won't visit your page again. And so, what exactly was the point of going viral?
This can be a stressful situation and one that can be avoided.
Now don't get us wrong, this isn't to say that you shouldn't have hopes for your content to go viral, because yes, it is amazing to expand and reach new audiences and to increase brand awareness. However, you can't expect a huge increase in sales if people are flooding to your feed and you have nothing to provide.
This is why you want to have your page, website, systems, funnels, automations, and more, already optimized before this happens. Meaning, give people a reason to want be on your page, stay on your page and follow you or purchase your products or services.
The point is - instead of spending so much time stressing out and worrying so much about "how to go viral,” start to focus on ways in which to be prepared to go viral.
So, this means that you want to focus on how to have your page fully optimized and ready for thousands or millions of people to potentially flood to your page in a short amount of time.
Therefore, for example, think of your Instagram page as your “shop” or your “boutique,” and a stranger who has never been to your page before and has no idea who you are is going to your page for the first time. They’re going to do a little browsing; basically, they’re “window shopping,” or they’re looking around and deciding if they like what they see.
Essentially you want that stranger to immediately know who you are, what you do and how you are going to solve their problem or fulfill their need so that they immediately either purchase from you, inquire for more information or hit that follow button. Because that’s the goal, right?
Your page is your shop, and whether it’s a product, a service or a personal brand, whatever it is that you’re providing, people are going to your page to browse around and see if they like it. To learn more about how to optimize your Instagram page, download our free guide: Instagram for Business here.
The goal is to change your mindset. To try and stop stressing out about “how to go viral," and instead, start to focus on ways in which for your business to be prepared when you do go viral.
If you want to learn more about how be fully prepared to go viral, book a call for 12 weeks of Social Sessions - where we teach you how to create a real social media and content marketing strategy that aligns with your business goals and objectives. Learn more here.
Chief Creative Officer