If you read our latest blog ('Instagram is the New Business Card'), or if you’ve been on Instagram within the last two weeks then you know that on June 30, 2021, Adam Mosseri, the head of Instagram, shared an IGTV where he stated that, “Instagram is no longer a photo-sharing app." In attempts to remain relevant and in order to stay up to date with the latest trends, (some say IG might be experiencing an identity crisis while others say they are trying too hard to be like TikTok), Instagram has stated that their ultimate goal is to “lean into entertainment and video.”
This doesn’t come as a surprise as we have seen an increase in video content for some time now – especially with the introduction of Instagram reels. And one thing we do genuinely appreciate and want to point out is Instagram being transparent in what content they prioritize on the platform.
Feedback has shown that several people believe this will certainly change the way they utilize the platform on a personal level because same said people believe Instagram to be “dead," (which we don’t necessarily agree with). However, what we can agree with is that what this does mean is that you need to ensure that you and your small business are ready for these types of changes.
What to keep in mind:
First of all, Instagram is a business and they need to stay relevant with the trends and due to serious competition from TikTok, Instagram notes that ‘majority’ of users prefer to consume video content.
This means that whether or not you like to hear it -- Instagram is keeping up with the trends and the reason that the trends are changing is because of users like you and I. Similar to how we curate our own feeds and the content we consume on the app, we also dictate the type of content that Instagram prioritizes because this is the type of content that we as users are consuming the most of.
Now, let's take into consideration those that aren't into video content, which is totally understandable, here are a few things to remember:
We still control + curate our own feed which means that the more that you ‘like’ a certain type of content, the more that the algorithm will filter this type of content to your feed
You do still have the ability to share photos, in fact, you are encouraged to use a mix of all mediums (reels, IGTV, single posts, carousel posts, IG Live)
Always focus and create content that you enjoy
Find other platforms that you do enjoy
How can your small business be prepared?
Review your strategy + know your ideal audience
Know your keywords + phrases
Optimize your bio + Instagram feed
Consider video content in creative ways
Start to practice showing up on video
Consider other platforms
Create content that you want to create
Review your strategy + know your audience:
First and foremost, review and analyze your current social media strategy. Ensure that you're on the right track and if not, identify areas of improvement or areas that need to be changed. You also want to review and determine where your ideal audience is -- meaning, what platform are they on? – are they on Instagram or are they even on social media at all? You need to find where your audience is and get in front of them.
Know your keywords + phrases: When you align your bio and content creation with the words, phrases and topics that your ideal customer/client is searching for – you have a much higher chance of showing up in their search results.
Optimize your bio + content
When it comes to your bio on Instagram: the goal is that you want a stranger who has never been to your page before to immediately know who you are, what you do and how you're going to solve their problem. This is so that they immediately hit that follow button, inquire about your services or purchase from you -- and again, if you optimize your content and bio using keywords and phrases that your ideal customer/client is literally typing into that search bar you have a much higher chance of showing up in their search results. This means that you will begin to increase the chances of having your ideal customers/clients find you, rather than you having to go out and find them. Take a look at the image above for more information regarding how to optimize your bio.
Consider video content:
The amazing thing about video content is that it leaves so much room for endless creativity – and you don’t have to show your face if you don't want to.
Document the creative process in a time lapse
Package an order
'Day in the Life'
Download our 'Mindful Guide to Instagram Reels' for 28 days of more reel ideas
Start to practice showing up on camera:
Watch this short video for tips that have genuinely helped us to start feeling comfortable and confident to start to show up on camera. Click here if you're in need of a quick tutorial on how to create your first Instagram reel.
Consider other platforms:
If your goal is to drive traffic to your Instagram page then consider other platforms to do so. And on the other hand, if your goal is to get off of Instagram altogether because you don't vibe with the recent changes, then again, consider other platforms to do so.
Create content that you want to create:
At the end of the day, this is your social media and your small business. Which means that you determine your strategy, the type of content you create and how you show up on any social media platform. Therefore, always focus on creating and consuming the type of content that you prefer and enjoy.
- Hannah & Adriana 🍃
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