SEO... say, what?

Updated: Jun 26

Okay so, you’ve heard it before, and you will no doubt hear someone speak about it again, but what the heck is it?

SEO or search engine optimization, is the process of optimizing your content on your website so that a search engine, like Google, will show it as a top result for searches, given particular keywords.

There are two types of SEO that you should be familiar with – on-page SEO and off-page, also known as, back-linking SEO. On-page SEO is what happens on your actual website; for instance keywords, content, header tags, title tags, and internal links. Off-page or back-linking SEO are actions that you do not personally do to your site but influence your site’s rankings. For instance, social media shares or backlinks. (Backlinks are links to your website from other authority domains.) Organic search is the most often primary source of web traffic and it’s not a secret that in the world of SEO if you’re not on Page 1 then you’re most likely not killing the organic search game. Look at it from this perspective, 67% of all clicks go to the first 5 organic results, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all. What does this mean? Two things:

  • If you’re not on Page 1, you need to be.

  • There are too many instances when a user types a search query and can’t find exactly what they are looking for.

How do I get on Page 1?

First and foremost, you want to make sure that you are within Google’s Webmaster Guidelines. Click here to find out more.

In order to get on Page 1 of the search results or SERP (search engine results page) of a search engine, most importantly, you want to focus on the keywords for your website.

What are keywords and why are they important?

SEO keywords are single words or short phrases that represent the search queries that people use when they utilize a search engine. When you align your content creation and optimization with the words, topics, products or services that your target audience is searching for-- you have a much higher chance of showing up in their search results.

However, when it comes to keywords, you don’t want them to be too basic. You may want to consider ‘keyword strings’ rather than single words. Think about it this way, when people are browsing to purchase a product or service, they tend to start with very basic and general words. The deeper they get into their search however, the more specific and detailed the search query will become.

Therefore, keyword strings can sometimes be much more beneficial-- as long as they are relevant and done correctly.

Where do I put keywords?

When it comes to keywords on your website, substance is more important than frequency but you still want to remain consistent. There is such a thing as too many keywords, this also may be known as ‘keyword stuffing.’ You don’t want to throw in your keywords unnaturally throughout your site just for the sake of having them on your site. Be practical: think about what placement and in what context makes the most sense.

Title Tags & Meta Descriptions

Title tags are the names of pages in the search results. This is the first thing that your visitor will see when searching for your website.

Meta descriptions are the short descriptions you see under the title tags on a search results page.

Both the title tags and the meta descriptions are essential to SEO. These should be optimized so that the audience will have a better understanding of what the page and website are.

Factors that influence your ranking: