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Why We No Longer Offer Social Media Management

Mural painting at Wynwood Walls in Miami of a statue of a man sitting in front of a colorful backdrop, looking down at his phone somberly at Instagram filters.

Have you ever considered the differences between a social media manager and a content creator?

Additionally, have you thought about the tasks and responsibilities that you would need to outsource to a social media manager, if you were to hire someone to manage your social media presence?

In the early stages of our business, we offered social media management (SMM) as one of our main services. However, we quickly discovered that there was a major disconnect and misunderstanding between what is expected and what the responsibilities of the service entail. And because of this, we quickly realized that we had to either make some changes within our pricing structure, stop offering the service altogether, or otherwise potentially reach the point of burn out.

And now that we've had first-hand experience of what the responsibilities of a social media manager entail, we understand just how much work goes into it. We experienced first-hand how undervalued the role of a social media manager (and content creator) is and because of this, we decided to no longer offer the service as we were burning ourselves out.

Note: We believe that a blog post such as this one is important for more industry transparency, and to provide a safe space to have more open conversations so that people can have a better understanding of what they're either getting themselves into when offering the service or what to look for when hiring a social media manager.

Let’s take a look at the two:

Content Creator: Content creation is the creation of media, in this case, for digital platforms, for an audience in specific contexts. Content can be in various forms of mediums including short and long form videos, audio recordings such as Podcasts, blog posts, articles, and more.

In this case, a content creator is a person who creates content to be published onto various social media platforms. Social Media Manager: A social media manager is responsible for developing and implementing marketing strategies for various social media platforms. Essentially, this means managing the online or social media presence of a business or individual. These responsibilities can include things like implementing a posting schedule, posting content, community engagement, responding to comments, direct messages, and so on.

Creating content is a whole job, especially if you’re doing it on your own or with one other person. Being a social media manager is a whole other thing. Bundling these services into one package is totally fine and is also quite common because as a social media manager, you can certainly manage social platforms and create content; in fact, most people now expect this.

However, it appears that there is confusion between the differences. And time and time again, we notice that many people somewhat devalue the role of a social media manager; not realizing how much work really does go into it, and especially if you bundle the two. The point is, if you are...

Looking to hire a social media manager =

First, identify what services you want to outsource. Meaning, figure out what it is that you want your social media manager to be responsible for. This might include things like creating a marketing strategy for social media, community engagement, direct messages, posting content, creating content, writing captions, hashtag research, monthly reports, and more.

Know what you expect them to do ahead of time. And do not be surprised if you come across varied pricing from different businesses or freelancers, as you now know that including certain services (such as content creation) will increase the price of your package. Offering social media management as a service =

If you are a business or freelancer and decide to offer SMM, become familiar with the differences between the services that you want to include and bundle (or not). And do not forget to value yourself! Meaning, price your services properly so that you do not overwhelm yourself and reach the point of burnout.


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Adriana Leos; Chief Creative Officer of Our Mindful Marketing

written by:

Adriana Leos

Chief Creative Officer


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